Why Content is Still King
You’ve probably heard of “content is king.” It was first said by Bill Gates in 1996 from an essay called “Content is King,” he wrote about digital marketing. He suggested most of the money generated from the internet would come from content. Even the most exciting thing is that anyone with a PC can publish anything they create. In the literal sense, the internet has become the ultimate equalizer.
That’s still very true today! However, why is “Content” called “King?” Content is still in the core of marketing strategies. Content has the power to be versatile and help brands with:
Connecting with their audience
Establish credibility
Drive traffic and leads
Achieving a business goal
However, not any kind of content can bring benefits to your business. Capturing the eyes and attention of viewers has gotten harder over the years. Today, you only have a few seconds to use, or you risk the chance of being passed over. According to various studies, humans these days have a “shorter attention span than a goldfish,” which means it’s not enough to just have content.
How do I start producing content?
The form of content differs, but the core principles stay the same. Whatever kind of content you wish to produce, I suggest you start now. Creating content matures over time, and as it ages, there are more chances to gain traffic, views, and impact your work. This is why SEO will continue to play an important factor in content. It is not WHAT you write, it is WHY you write it. Researching your topics, interests, and whatever content you have in mind is the best step before creation. Don’t forget digital marketing is powered by one engine, which is traffic!
What kind of content should I produce?
Content marketing allows a business to provide advice, information, or entertainment. Providing quality content can leave your business looking like the expert in the field. This is where trust is built! However, creating quality content begins with offering relevant content for your target market. Relevant content stands a better chance to be read, believed in, show authenticity, and give a reason why prospects should do business with you. It is not enough to simply make content for the sake of doing it.
What is good and bad content?
Bad content is poorly created, contains irrelevant fluff, and content that people don’t want to see. Even Google’s algorithm is based on content, but bad content can work against you! That’s why doing a keyword search based on volume and trends is important.
Producing good content is what people are asking for. High-quality content is well-designed with sources cited that back up your points, provide infographics, videos that are complementary, and more! It’s value-packed with stuff you find relevant and useful!
Overall, “Content is king” because there are simply no substitutes for quality content and niche expertise to reach out to B2B and B2C audiences. Producing content online can be a competitive advantage. “Ideally, we’re everywhere our perfect customers are, and when they’re ready to buy, we’re there,” an article reported by the Entrepreneur. Content is also one of the most affordable investments businesses can do. So, if you’re looking to succeed in the digital world, investing in high-quality content is a must.
